Conversions — they can make or break your brand. And believe it or not, your blogs can also make or break your conversions.
Companies quickly remove blogs that fail in gathering desired conversions. Rather than put up with failing content, brands design new content for a blog that cannot contribute good results and ROI. The process may seem tedious but it is a must if you want to stay on top of the content marketing game.
Instead of waiting for these scenarios to happen, it’s time to take action now. One way to improve your blog is by determining where it falls short; pinpoint factors that contribute to your low conversion rates. Your blogs might fall under the list of “lacks” below:
Lack of User Engagement
In order to convert people from any content, you must engage with the user. When people bounce from one content to another or refuse to share any posts, it’s a sign of disinterest — your content failed to connect with them. Failure to engage with users results in low conversions.
Freelance copywriters from Paypercontent.net suggest the following strategies for engaging content:
- Think for users, not for the brand itself – the content should speak about the users and how you can help them
- Remain relevant and updated – it helps to back your posts with facts so that users will see you as a trusted source
- Add some personality – your blog should have something to say. It should be personal and should connect with readers through casual-sounding writing.
Lack of User Trust
When you collect personal information such as addresses or credit card details, users must trust you first.
There are numerous ways you can gain user trust, but blogs often forget this aspect of conversion. The oversight stems from numerous factors, one of them a common misconception that since it’s free, you don’t have to encourage trust.
Incorporate trust in your blog by writing quality posts, which will impact your results. You can also support your product claims with testimonials from consumers or by asking feedback from the users themselves. Show them a good reputation by implementing their suggestions in aspects of your brand.
By avoiding these pitfalls, you guarantee a generous number of leads through your blog. Remember, always prioritize your users when writing great content.