Local business owners know and understand how important Google, Facebook and Yelp are for building their online presence. Most people rely on these websites when looking for products or services they want. That is why you need to make sure your company is well represented on these sites, especially if you are a local business.
The Brisbane SEO specialist of BambrickMedia.com.au provides the following pointers to get your business listed and reviewed on these websites:
Google is probably the most important place for you to build an online presence for your business. With about 65% of market share for online searches, it provides a huge opportunity to tap into a vast audience. To make a mark, encourage your already loyal customers to write Google reviews for your business. Monitor these reviews and make sure they are positive and of high quality.
Some business owners think that Facebook is not a platform for them because of the more casual and personal feel of the site. Nonetheless, it actually gives you an opportunity to become more “reachable” and invite more people to be prospects. Work with a digital marketing agency to create your Facebook business page; learn how to navigate the page and become more visible to potential customers.
Yelp is popular for being the home of small and big restaurants. It also caters to many other industries, such as automotive, dental, and retail stores. To improve your reputation in Yelp, never pay for good reviews. The consequences of this are not worth risking your reputation. Rely on organic reviews from your loyal clients, as Yelp reviews also appear on Google search results.
As a local business owner, you have to diversify your online presence to be more relevant in your industry. If you have a great presence and strong credibility in these websites, you can drive success to your business in no time.