Showrooming has been a subject of debate for years, with the argument focused on whether or not it can help actual retail locations or work against them. Regardless of which side you’re on, the reality is that effective in-store marketing is more necessary than ever to compete with online stores and other brick-and-mortar competitors.
Follow these strategies to improve your marketing efforts and boost profits:
Gather Data and Use them Wisely
According to experts from Countwise, store traffic data allows you to evaluate and create effective marketing strategies. For example, when you use people counting technologies, you will be able to get accurate information regarding over-all store traffic increase during your sale promos.
You will be able to evaluate whether there’s an improvement in traffic in particular areas of the store where specific items are located as well. You can then adjust your strategies according to this information.
The data provided by queue management systems is also helpful. These technologies allow you to monitor waiting and transaction times to design effective staffing that improves customer service.
Delve into Shelves and Mind the Mood
Most people stick to the traditional idea that shelves on eye-level are the optimal location for high-profit products. Eye-level shelving is nothing but a general rule; that’s why you have to consider the uniqueness of your store and your customers. The best thing you can do about this is conduct a case study to know exactly which shelving strategies work for you.
Take the physical design of your store into consideration as well. A growing body of research asserts that background music, scents and play of colors can contribute to impulse buying. Capitalize on that.
Encourage Employees to Engage
Employees are your best tool for in-store marketing purposes. The personal touch from real people is what will keep you one step ahead of online stores. Well-prepared sales representatives can increase sales, so invest in trainings.
Making sure your team is available when clients need them is another reason you need people counting software. By monitoring the number of people entering your store at specific periods, you will be able to create better staffing for employees.
Improve your in-store marketing efforts and drive up your profits. With these strategies, you can easily combat showrooming and other brick-and-mortar businesses.